Although the name may not be of utmost importance, for your convenience, you can call her SHUA; for a formal approach, Yalin suffices. She was born and raised in China, holding a Master's degree from Institut Français de la Mode, currently navigating between Paris and Shanghai.

She has previously contributed to the global creative content of RIMOWA at its Paris HQ and served as a senior copywriter at Ogilvy in Shanghai, and presently, she operates as an independent creative, assisting brands in crafting compelling narratives and delivering impactful multimedia content to the audience.

To sum it up :a #strategicstoryteller and #cultureshaper, immersed in the fashion and beauty industry. Simultaneously, a #wanderer, weaving phrases between reality and nonexistence.

However, the aforementioned details are not of utmost importance, rather than focusing on what is said, take a look at what she has done.

 【portfolio on demand，sueyashua@gmail.com】